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OnePlus to End New Product Launches in US and Europe

Thursday, July 16, 2026 · 1 sources

OnePlus will no longer launch new products in the US and European markets. The company's parent, Oppo, will continue to honor existing support and warranty agreements.

OnePlus has confirmed it is quitting the US and European markets. The company will no longer launch new products in either region. This move had been expected by industry observers.

Oppo, OnePlus' parent company, has promised to honor existing support and warranty agreements for current devices. Devices will transition to Oppo's ColorOS for future updates.

OnePlus stated that software updates and after-sale support will continue for existing devices, providing some reassurance to current customers.

The decision marks a significant shift in OnePlus' strategy, as the company had previously focused on expanding its presence in the US and European markets.

Details on how the transition will affect current customers and the timeline for the change have not been fully disclosed, but Oppo has committed to supporting existing devices.

Go Deeper

What will happen to existing OnePlus devices?

Existing devices will continue to receive software updates and after-sale support, with devices transitioning to Oppo's ColorOS for future updates.

Will OnePlus still honor warranties?

Yes, Oppo has promised to honor existing warranty agreements for current devices.

Why is OnePlus quitting the US and European markets?

The reason for this decision has not been fully disclosed, but it marks a significant shift in OnePlus' strategy.

What will happen to current OnePlus customers?

Current customers will continue to receive support and software updates for their devices, with Oppo committed to supporting existing devices.

Is this the end of the OnePlus brand?

The company has not announced the end of the brand, but rather the end of new product launches in the US and European markets.