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Toyota Faces Lawsuit Over Alleged Secret Driver Tracking

Friday, July 17, 2026 · 1 sources

A proposed class action lawsuit has been filed against Toyota, alleging the company collected online data from users despite them opting out of website tracking cookies. The lawsuit claims Toyota violated users' privacy preferences.

Toyota is facing a lawsuit that accuses the company of secretly tracking drivers who visited its website, even after they opted out of tracking cookies. The proposed class action lawsuit claims Toyota continued to collect online data from these users, violating their privacy preferences. According to the lawsuit, this alleged tracking occurred after users had chosen to reject the company's website tracking cookies. The lawsuit seeks to represent a class of users who visited Toyota's website and opted out of cookie tracking, only to have their data collected nonetheless. Toyota has not commented on the lawsuit. The case highlights ongoing concerns about online data collection and the importance of respecting users' privacy preferences.

Go Deeper

What is the basis of the lawsuit against Toyota?

The lawsuit claims Toyota continued to collect online data from users who opted out of website tracking cookies, violating their privacy preferences.

What did users do before Toyota allegedly tracked them?

Users had chosen to reject Toyota's website tracking cookies before the alleged tracking occurred.

What type of lawsuit has been filed against Toyota?

A proposed class action lawsuit has been filed, seeking to represent a class of users who visited Toyota's website and opted out of cookie tracking.

Has Toyota commented on the lawsuit?

Toyota has not commented on the lawsuit.

What is at issue in this lawsuit?

The lawsuit is about respecting users' privacy preferences and the importance of online data collection practices.