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New York City Proposes Ban on Deceptive Subscription Practices

Friday, July 10, 2026 · 3 sources

New York City is proposing a new rule to ban deceptive subscription practices, targeting companies that use misleading tactics to charge customers for services like gym memberships and streaming services. The rule would take effect on October 1 and impose fines on violators.

New York City is trying to implement a new rule that would ban companies from using deceptive subscriptions to trap customers into paying for gym memberships, streaming services and other recurring charges. The city's consumer protection office announced the proposed rule, which would start on October 1. The new rule promises hefty fines and aggressive enforcement for violators. Companies that do not provide a simple way to cancel could pay $525 per user subscription, back fees and additional fines.

The rule targets streaming services, gym memberships, and other recurring charges. It aims to protect customers from being misled into paying for services they no longer want or need. The proposed rule is part of the city's efforts to crack down on unfair business practices and protect consumers.

The 50+ takeaway: Protects against deceptive billing practices.

Go Deeper

What kind of companies would be affected by the proposed rule?

The rule would target companies that offer streaming services, gym memberships, and other recurring charges, and that use deceptive practices to charge customers.

What are the potential penalties for companies that violate the rule?

Companies that do not provide a simple way to cancel could pay $525 per user subscription, back fees and additional fines.

When would the proposed rule take effect?

The rule would start on October 1, if it is approved.

What is the purpose of the proposed rule?

The rule aims to protect customers from being misled into paying for services they no longer want or need, and to crack down on unfair business practices.

Who announced the proposed rule?

The city's consumer protection office announced the proposed rule, as part of the city's efforts to protect consumers.