AI Companies Seek Access to More User Data

AI companies are looking to use more user data to personalize responses and target advertising. This raises concerns about privacy and how companies will use the information they collect.
AI companies are seeking access to data beyond the chat window, including information about the apps and websites a person uses. OpenAI has announced an optional Computer History feature that lets ChatGPT retain a record of a person's activity, while Google will use photos and other material people upload through Search to train its AI systems by default.
The use of this data could lead to more useful and personalized AI, but it also raises concerns about privacy. Chatbots can invite a kind of disclosure that search engines and social networks often do not, as people use them to ask about health, money, work, and relationships. This could create a more intimate record of a person's concerns.
Company policies on data use vary considerably. Apple offers a private option with Apple Intelligence, which handles requests on a user's device and does not make the content accessible to Apple. Meta, on the other hand, stakes a broader claim to user data in its privacy policy, saying it can use interactions with Meta AI to personalize content and ads across its services.
Other AI services fall somewhere between Apple's device-centered approach and Meta's broader data-use policies. Some offer temporary chats that are not used for memory or model training, while others require users to opt out to avoid having their data used for training.
Go Deeper
What kind of data are AI companies looking to collect?
AI companies are looking to collect data about the apps and websites a person uses, as well as information about their health, money, work, and relationships.
How will this data be used?
The data will be used to personalize responses and target advertising, making the chatbots more useful and engaging.
What are the concerns about privacy?
The concerns are that companies will use the data to create a more intimate record of a person's concerns and use it to monetize their knowledge without robust privacy protections.
How do company policies on data use vary?
Company policies vary considerably, with some like Apple offering a private option and others like Meta staking a broader claim to user data.
What can users do to protect their privacy?
Users can opt out of data collection, use temporary chats that are not used for memory or model training, and review company policies to understand how their data will be used.
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