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Amazon Updates Alexa to Identify Fake Emails and Messages

Wednesday, September 2, 2026 · 1 sources

Amazon has introduced a new feature that uses its AI assistant to help identify fake emails, text messages, and phone calls claiming to be from the company. The feature allows users to ask Alexa for Shopping about a message they received to verify its authenticity.

Amazon is rolling out a new feature to combat impersonation scams. The company's AI assistant, Alexa, can now help determine whether an email, text message, or phone call actually came from Amazon. Users can ask Alexa for Shopping about a message they received, and the AI will compare it to known legitimate messages from the company. This update aims to reduce the number of people falling victim to scams where fraudsters pose as Amazon. The feature is part of Amazon's efforts to protect its customers from phishing and other types of online scams. By using AI to verify the authenticity of messages, Amazon hopes to make it easier for customers to spot fake emails and messages.

The 50+ takeaway: Helps protect from fake Amazon emails and scams.

Go Deeper

How does the new feature work?

The feature uses Amazon's AI assistant to compare the message you received to known legitimate messages from the company. You can ask Alexa for Shopping about a message, and it will use AI to verify its authenticity.

What type of scams is Amazon trying to combat?

Amazon is trying to combat impersonation scams, where fraudsters pose as the company to trick people into revealing sensitive information or sending money.

How can I use the new feature?

To use the feature, simply ask Alexa for Shopping about a message you received, and it will use AI to verify its authenticity.

Is the feature available for all types of messages?

Yes, the feature can be used to verify the authenticity of emails, text messages, and phone calls claiming to be from Amazon.

Will the feature be updated to include other types of scams?

Amazon has not announced any plans to update the feature to include other types of scams, but it is possible that the company may expand the feature in the future to combat other types of online threats.