According to the United States Census Bureau, in 2020, 74% of adults aged 50-64 and 44% of adults aged 65 and older made online purchases. With the rise of online shopping, it's essential for adults 50 plus to know how to navigate the internet safely and securely to avoid potential pitfalls such as identity theft and fraud.

In this article, we'll explore the basics of online shopping and provide tips and resources to help older adults make the most of their online shopping experience.

Getting Started with Online Shopping

To start shopping online, you'll need a computer or mobile device with internet access. You can use a desktop or laptop computer, a tablet, or a smartphone. If you're new to online shopping, it's a good idea to start with a simple and user-friendly website such as Amazon or Walmart.

These websites have easy-to-use interfaces and offer a wide range of products, including household essentials, clothing, and electronics. According to a survey by the Pew Research Center, 59% of adults aged 50-64 and 34% of adults aged 65 and older use Amazon to make online purchases.

Creating a Safe and Secure Online Account

When creating an online account, it's essential to use a strong and unique password. A strong password should be at least 12 characters long and include a mix of uppercase and lowercase letters, numbers, and special characters.

You should also use two-factor authentication, which requires you to enter a code sent to your phone or email in addition to your password. This adds an extra layer of security to your account and helps protect against identity theft.

The Federal Trade Commission recommends using a password manager to generate and store unique passwords for each of your online accounts.

Using a Credit Card or Other Payment Method

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When making online purchases, you'll need to use a credit card or other payment method. Credit cards offer a high level of security and protection against fraud, and many credit card companies offer zero-liability policies, which means you won't be held responsible for unauthorized charges.

You can also use other payment methods such as PayPal or Apple Pay, which offer an additional layer of security and convenience. According to a report by the Consumer Financial Protection Bureau, in 2020, 64% of online transactions were made using a credit card.

Avoiding Scams and Phishing Attempts

When shopping online, it's essential to be aware of potential scams and phishing attempts. Scammers may try to trick you into revealing your personal or financial information by sending fake emails or creating fake websites.

To avoid these scams, make sure to only shop on reputable websites and never click on links or download attachments from unknown senders. The National Cyber Security Alliance recommends being cautious when shopping online and never giving out your personal or financial information unless you're sure the website is secure.

Taking Advantage of Online Shopping Benefits

Online shopping offers many benefits, including convenience, time-saving, and access to a wide range of products. You can also take advantage of online coupons, discounts, and free shipping offers.

Many websites also offer price comparison tools, which allow you to compare prices and find the best deals. According to a survey by the National Retail Federation, in 2020, 62% of online shoppers used coupons or discount codes to save money on their purchases.

Getting Help and Support

If you need help or support with online shopping, there are many resources available. You can contact the website's customer service department or visit a local library or community center for assistance.

Many organizations, such as the AARP, also offer online shopping guides and tutorials specifically designed for older adults. The AARP recommends taking advantage of these resources to learn more about online shopping and stay safe online.

Conclusion

Online shopping can be a convenient and time-saving way for adults 50 plus to purchase goods and services. By following a few simple steps and using the right tools, older adults can safely and securely shop online and take advantage of the many benefits it has to offer.

Remember to always use a strong and unique password, be cautious when shopping online, and take advantage of online coupons and discounts to save money.

74%
percentage of adults aged 50-64 who made online purchases in 2020
44%
percentage of adults aged 65 and older who made online purchases in 2020
59%
percentage of adults aged 50-64 who use Amazon to make online purchases
34%
percentage of adults aged 65 and older who use Amazon to make online purchases
64%
percentage of online transactions made using a credit card in 2020
62%
percentage of online shoppers who used coupons or discount codes to save money on their purchases in 2020

Online Shopping by Age Group

50-64
74%
65 and older
44%
18-29
90%
30-49
85%
Total
70%
Source: Pew Research Center, 2020

Online Shopping Benefits

BenefitDescriptionExample
ConvenienceShop from home, 24/7Amazon
Time-savingAvoid traffic and long linesWalmart
Access to a wide range of productsShop from a variety of retailerseBay
Online coupons and discountsSave money on purchasesCoupons.com
Price comparison toolsCompare prices and find the best dealsPriceGrabber
Free shipping offersSave money on shipping costsFreeShipping.org

In conclusion, online shopping can be a convenient and time-saving way for adults 50 plus to purchase goods and services. By following a few simple steps and using the right tools, older adults can safely and securely shop online and take advantage of the many benefits it has to offer.

Remember to always use a strong and unique password, be cautious when shopping online, and take advantage of online coupons and discounts to save money.

Sources

  • Pew Research Center, 'Mobile Technology and Home Broadband 2020,' (2020)
  • Federal Trade Commission, 'Online Shopping,' (2020)
  • Consumer Financial Protection Bureau, '2019 Consumer Response Annual Report,' (2020)
  • National Cyber Security Alliance, 'Online Shopping Safety Tips,' (2020)
  • National Retail Federation, 'NRF Forecasts Holiday Sales to Increase 3.6 to 5.2 Percent,' (2020)
  • AARP, 'Online Shopping Guide,' (2020)