Daily brief   for adults 50+ Subscribe AM & PM email
50 Plus HubEverything for Everyone 50+
Customize My age is in the: 50s 60s 70s 80+ Text size Language
‹ Back to Breaking News
technology

Apple Increases AppleCare Plus Prices for New Subscribers

Thursday, July 16, 2026 · 1 sources

Apple is raising the price of AppleCare Plus for Macs and iPads by $0.50 per month or $5 per year for new subscribers. Existing subscribers will not see a change in their current pricing.

Apple is increasing the price of AppleCare Plus for new subscribers who own Macs and iPads. The price hike, which was reported by Bloomberg's Mark Gurman, will be $0.50 more per month or $5 more per year. This change will not affect existing subscribers, who will continue to pay their current rate. The new pricing applies to plans for various Apple devices, including the 13-inch MacBook. AppleCare Plus is a service that provides extended warranty and support for Apple devices. The price increase is set to take effect for new sign-ups, but the exact date of the change has not been specified. Apple periodically reviews and adjusts its pricing for services like AppleCare Plus to reflect changes in the market and the cost of providing support. The company has not commented on the reason for the price increase. The change is likely to affect consumers who are considering purchasing a new Mac or iPad and want to add AppleCare Plus to their device.

Go Deeper

What is AppleCare Plus?

AppleCare Plus is a service provided by Apple that offers extended warranty and support for Apple devices, including Macs and iPads. It provides users with additional protection and assistance in case their device is damaged or needs repair.

How much is the price increase for AppleCare Plus?

The price increase for AppleCare Plus is $0.50 per month or $5 per year for new subscribers. This change does not affect existing subscribers, who will continue to pay their current rate.

When will the price increase take effect?

The exact date of the price increase has not been specified, but it will apply to new sign-ups. Existing subscribers will not see a change in their current pricing.

Why is Apple increasing the price of AppleCare Plus?

Apple has not commented on the reason for the price increase. The company periodically reviews and adjusts its pricing for services like AppleCare Plus to reflect changes in the market and the cost of providing support.

Will the price increase affect all Apple devices?

The price increase applies to AppleCare Plus plans for Macs and iPads. The change is likely to affect consumers who are considering purchasing a new Mac or iPad and want to add AppleCare Plus to their device.