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business

Apple Increases Prices for Some Streaming Services

Tuesday, July 21, 2026 · 1 sources

Apple has raised the prices of its individual and family plans for Apple Music. The price increase is due to rising licensing costs.

Apple has increased the price of its Apple Music individual plan to $11.99. The family plan now costs $19.99. The company says the price hike is a result of rising licensing costs.

The price increase affects both new and existing subscribers. According to Apple, the higher costs of licensing music from record labels and artists are the main reason for the price change.

Apple Music competes with other streaming services like Spotify and Amazon Music. The company's decision to raise prices may impact its ability to attract and retain subscribers in a competitive market.

Go Deeper

Why did Apple raise its prices?

Apple raised its prices due to rising licensing costs for music from record labels and artists.

How much do the individual and family plans cost now?

The individual plan now costs $11.99 and the family plan costs $19.99.

Will the price increase affect existing subscribers?

Yes, the price increase will affect both new and existing subscribers.

What other streaming services compete with Apple Music?

Apple Music competes with other streaming services like Spotify and Amazon Music.

How might the price increase impact Apple Music's subscriber base?

The price increase may impact Apple Music's ability to attract and retain subscribers in a competitive market.