Daily brief   for adults 50+ Subscribe AM & PM email
50 Plus HubEverything for Everyone 50+
Customize My age is in the: 50s 60s 70s 80+ Text size Language
‹ Back to Breaking News
us

New Trend Emerges in South Korea to Curb Impulse Buying

Wednesday, July 22, 2026 · 2 sources

A new trend in South Korea involves 'dopamine sites' where people can simulate online shopping without spending money. Jill Schlesinger discusses this trend and helps a caller with financial concerns.

In South Korea, 'dopamine sites' are becoming increasingly popular as a way to curb impulse buying. These sites allow users to simulate the thrill of online shopping or food delivery without actually spending any money. This trend has sparked interest as a potential solution for compulsive spenders.

Jill Schlesinger recently discussed this trend on her show, 'Money Moves.' She also took a call from Danielle, who is facing a financial dilemma. After taking a pay cut to improve her work-life balance, Danielle is now dealing with higher-than-expected college costs for her child, all while trying to stay on track for retirement.

Jill Schlesinger provided guidance to Danielle, helping her navigate this financial crossroads. For those with similar concerns, Jill encourages them to reach out with their money questions to askjill@jillonmoney.com.

Go Deeper

What are 'dopamine sites' and how do they work?

Dopamine sites are online platforms that allow users to simulate the experience of shopping or ordering food without actually spending money. They are designed to provide a similar thrill to online shopping, but without the financial cost.

Can 'dopamine sites' really help with compulsive spending?

While 'dopamine sites' may provide a temporary solution for some, their long-term effectiveness in curbing compulsive spending is still unknown and may vary from person to person.

How can someone like Danielle balance college costs with retirement savings?

To balance college costs with retirement savings, it's essential to create a comprehensive financial plan that prioritizes needs over wants and allocates resources accordingly. Seeking professional advice can also be beneficial.

What resources are available for people seeking financial advice?

There are many resources available for people seeking financial advice, including financial advisors, online forums, and podcasts like 'Money Moves with Jill Schlesinger.'

How can I get in touch with Jill Schlesinger for financial guidance?

You can reach out to Jill Schlesinger with your money questions by emailing askjill@jillonmoney.com.