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politics

New York City Council Investigates Prediction Markets

Wednesday, August 12, 2026 · 2 sources

The New York City Council is investigating four prediction markets over alleged predatory marketing practices targeting young people. The council has requested more information about their advertising in New York City.

The New York City Council announced on Wednesday that it is investigating four prediction markets for alleged predatory marketing practices targeting young people. Council Speaker Julie Menin sent letters to Polymarket, Kalshi, Coinbase, and Gemini Titan on Monday, requesting more information about their advertising in New York City.

In a statement, Council Speaker Julie Menin's office expressed concern about the potential impact of these marketing practices on young people. The investigation is focused on understanding how these companies advertise their services in New York City.

The four companies being investigated are all involved in prediction markets, which allow users to bet on the outcome of various events. The council's investigation will examine whether these companies are using predatory marketing practices to attract young people to their platforms.

The council has not provided further details about the investigation, but it is expected to review the marketing practices of the four companies and determine whether they are complying with relevant laws and regulations.

The investigation is part of a broader effort by the New York City Council to protect consumers and regulate industries that operate in the city.

Go Deeper

What are prediction markets?

Prediction markets are platforms that allow users to bet on the outcome of various events, such as sports games or elections. They are often used for entertainment or to make predictions about future events.

Which companies are being investigated?

The four companies being investigated are Polymarket, Kalshi, Coinbase, and Gemini Titan. All of these companies operate prediction markets that allow users to bet on various events.

What is the focus of the investigation?

The investigation is focused on understanding how these companies advertise their services in New York City, particularly with regard to young people. The council is concerned about the potential impact of predatory marketing practices on this demographic.

What are the potential consequences of the investigation?

If the investigation finds that these companies are using predatory marketing practices, they may face regulatory action or fines. The council may also take steps to regulate the industry and protect consumers.

How will the investigation be conducted?

The council will review the marketing practices of the four companies and examine whether they are complying with relevant laws and regulations. The investigation may involve reviewing advertising materials, interviewing company representatives, and analyzing data on user demographics and behavior.