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technology

Roku Increases Streaming Hardware Prices

Friday, July 24, 2026 · 1 sources

Roku has raised prices for its streaming devices, with the HD Streaming Stick now costing $39.99, up from $29.99. The price increase affects all of Roku's devices, with some prices rising by as much as $50.

Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39.99 instead of $29.99. The price hike affects all of Roku's other devices as well, with some increasing by as much as $50. This change is likely to impact consumers looking for affordable streaming options. The new prices are now in effect for all of Roku's devices.

Go Deeper

Why did Roku raise its prices?

Roku did not provide a specific reason for the price increase, but it may be due to various factors such as production costs or market conditions.

Which Roku devices were affected by the price hike?

All of Roku's streaming devices were affected by the price increase, including the HD Streaming Stick and other models.

How much did the prices of Roku devices increase?

The prices of Roku devices increased by as much as $50, with the HD Streaming Stick now costing $39.99, up from $29.99.

When did the price increase take effect?

The new prices are now in effect for all of Roku's devices, although the exact date of the change was not specified.

Will the price increase affect Roku's competitiveness in the market?

The price increase may impact Roku's competitiveness in the market, as consumers may consider alternative streaming options that offer similar devices at lower prices.