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technology

Roku Increases Streaming Stick Prices

Monday, July 27, 2026 · 1 sources

Roku has raised the prices of its streaming sticks by up to 60 percent. The company cites a RAM shortage as the reason for the price increase.

Roku has increased the prices of its streaming sticks by up to 60 percent. This move comes after the company's CEO previously stated that the RAM shortage was 'great' for business in May. The RAM shortage is now being cited as the reason for the significant price hike. The increase in price is likely to affect consumers who are looking to purchase Roku's streaming devices. Roku's decision to raise prices may impact the company's sales and revenue in the coming months. The price increase will be applied to various Roku streaming stick models.

Go Deeper

Why did Roku raise its streaming stick prices?

Roku raised its streaming stick prices due to a RAM shortage. The company's CEO had previously commented on the shortage, but now it's affecting production costs.

How much have the prices increased?

The prices of Roku's streaming sticks have increased by up to 60 percent. This is a significant hike that may impact consumer purchasing decisions.

What models are affected by the price increase?

The price increase applies to various Roku streaming stick models. However, the exact models affected have not been specified by the company.

Will the price increase affect Roku's sales?

The price increase may impact Roku's sales and revenue in the coming months. Consumers may be deterred by the higher prices and opt for alternative streaming devices.

When did Roku's CEO comment on the RAM shortage?

Roku's CEO commented on the RAM shortage in May, stating that it was 'great' for business. However, the company is now citing the shortage as the reason for the price increase.